The Perfect Sip Does Exist

115 years ago, Red Diamond started as a small family operation in Birmingham with one plan: to provide the people of planet Earth with the perfect sip of coffee and tea. By preserving the traditions of their past and updating it with a fresh new look that both simplifies their messaging and amplifies their brand awareness, Foodmix was able to help the world understand The Perfect Sip Does Exist.

CLIENT:

Red Diamond Coffee and Tea

SERVICES:

Digital
Campaign Thumbnail Video
Animation
Social Content
OOH
Radio
Photography

INDUSTRY:

CPG

To help convey the refreshing simplicity of Red Diamond Iced Tea, a modern yet minimalist approach to design and copy are used to imply that a Perfect Sip is simply water, tea and sugar.

A mix of warm and bright colors are used throughout to intentionally evoke summer and position Red Diamond Ice Tea as the “Perfect Sip” for a thirst quenching, go-to summer drink.

In social channels, minimalist animation and beautiful photography work together to tell Red Diamond’s story while also underscoring the fresh simplicity of their ingredients.

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