As the world’s first miniature apple, Rockit Apples are a convenient, natural and healthy snack. The Think Small Eat Well campaign helped position Rockit as a healthy snack alternative for families. Through a PR blitz that incorporated influencer marketing and a paid media plan, we were able to drive traffic to both the shelves and Rockit’s website to help grow awareness for the world’s first mini apple.
Rockit Apple
SERVICES:PR
Social
Digital
CPG