The Perfect Sip Does Exist
115 years ago, Red Diamond started as a small family operation in Birmingham with one plan: to provide the people of planet Earth with the perfect sip of coffee and tea. By preserving the traditions of their past and updating it with a fresh new look that both simplifies their messaging and amplifies their brand awareness, Foodmix was able to help the world understand The Perfect Sip Does Exist.
Red Diamond Coffee and Tea
SERVICES:Digital
Campaign Thumbnail Video
Animation
Social Content
OOH
Radio
Photography
CPG
To help convey the refreshing simplicity of Red Diamond Iced Tea, a modern yet minimalist approach to design and copy are used to imply that a Perfect Sip is simply water, tea and sugar.
A mix of warm and bright colors are used throughout to intentionally evoke summer and position Red Diamond Ice Tea as the “Perfect Sip” for a thirst quenching, go-to summer drink.
In social channels, minimalist animation and beautiful photography work together to tell Red Diamond’s story while also underscoring the fresh simplicity of their ingredients.