Re-Think Breakfast

With the rapidly changing breakfast landscape, Kellogg’s® needed to better understand where, when and why consumers choose breakfast out-of-home. Foodmix fielded an industry-redefining segmentation study that uncovered valuable insights about the breakfast environment and allowed Kellogg’s to refine their strategic approach to proactively address changing consumer habits. The ReThink Breakfast has become a major initiative in Kellogg’s FAFH division.

CLIENT:

Kellogg’s

SERVICES:

Research
Branding
Digital
Sales Support

INDUSTRY:

Foodservice

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