Rockit Apple carved out a unique niche in the snack aisle by speaking directly to busy parents, positioning itself as a fun, nutritious, and perfectly sized option for kids and a smart choice for families on the go.
Challenge
As the world’s first miniature apple, Rockit needed to break through the crowded better-for-you snack space and earn its place in lunchboxes, grocery carts, and households nationwide.
Solution
FoodMix launched the “Think Small. Eat Well.” campaign with a parent-focused strategy that showcased Rockit’s playful appeal, nutritional benefits, and convenience. Through PR, influencer partnerships, and paid media, we drove awareness and trial while also illuminating Rockit’s broader value to retailers as a brand with the resources and insights to help grow their fresh snack business.
