Red Diamond brought its legacy of field-to-cup obsession to life with a modern B2B2C campaign that highlighted the craftsmanship behind every sip.
Challenge
Though beloved by those who knew it, Red Diamond was often known as the best-kept secret in the fresh-brewed tea category. Competing against bigger brands meant the company needed to differentiate not only on taste but also on stewardship from field to cup. The goal was to elevate Red Diamond’s visibility while also celebrating what makes it truly exceptional.
Solution
FoodMix developed a dual-channel campaign rooted in Red Diamond’s obsession with tea perfection—from handpicked leaves with minimal stem content to meticulous brewing standards that deliver unmatched clarity and flavor. For consumers, “The Perfect Sip Does Exist” promised a noticeably better tea experience. For foodservice operators and chefs, “Expect Perfection” highlighted Red Diamond’s field-to-cup commitment to consistency and quality. The campaign modernized the brand while reinforcing its leadership in fresh-brewed tea.
