The most important meal of the day was up for grabs and Kellogg’s was determined to own it. As away-from-home breakfast habits evolved, the brand needed more than surface-level stats. They needed deep insights to reclaim relevance and drive growth.
Challenge
With breakfast habits shifting rapidly, Kellogg’s needed more than data—they needed a roadmap. They needed to understand why, where, and when consumers eat breakfast away from home, and how to stay ahead of it.
Solution
FoodMix conducted a foodservice patron study that identified distinct consumer groups, revealing actionable insights to guide innovation and engagement. These findings became the foundation of ReThink Breakfast—a flagship initiative in Kellogg’s Away From Home division. The program rolled out through sales tools, paid content, PR, and ongoing breakfast platform workshops that turned insights into industry leadership.
