Gills Onions launched into the foodservice space with a bold campaign that clarified their brand story by spotlighting their premium quality, labor-saving formats, and operator-first mindset to meet the real needs of modern kitchens.
Challenge
While Gills Onions had long been a leader in quality and sustainable growing practices, their story wasn’t reaching foodservice operators who increasingly demand efficiency, consistency, and value from supplier partners. The challenge was to communicate how Gills’ products— chopped, sliced, and diced onions with longer shelf life—could help kitchens save time, reduce waste, and improve back-of-house operations.
Solution
FoodMix developed the Distinctly Better Onions campaign. A clear, compelling message brought to life with engaging visuals and storytelling tailored to foodservice. Without altering the brand’s identity, the campaign focused on communicating Gills’ operational advantages and superior quality, helping operators rethink what onions can bring to the plate AND to the bottom line.
