Coca-Cola Refreshments unified its B2B messaging across channels to better connect with business partners and drive meaningful engagement through shared success stories, insights, and collaboration.
Challenge
With separate messaging across various divisions, Coca-Cola’s communications often focused on brand power rather than the needs and language of its customers. The company needed to build stronger relationships by speaking directly to its B2B audiences.
Solution
FoodMix helped Coca-Cola launch its first-ever multi-channel B2B content campaign under a single, unifying message. The program included three content installments that featured real customers and partners, delivering 858K impressions and over 400 social shares. The in-person, in-print, and digital approach established a consistent, customer-first voice across all divisions that created stronger connections and set a new benchmark for B2B engagement at Coca-Cola.
