ADM positioned itself as the go-to partner for food manufacturers by offering the ingredients, expertise, and collaborative resources to help brands innovate and grow in a competitive market.
Challenge
While ADM had vast capabilities and scale, its fragmented brand voice made it difficult for manufacturers to understand the full depth of support available to them when developing new food products.
Solution
FoodMix launched the “Feeding Your Food Business” platform to unify ADM’s messaging and clearly communicate its value as a strategic partner. The campaign spotlighted ADM’s unmatched ingredient portfolio, deep formulation knowledge, supply-chain resources, and collaborative mindset to make ADM the first call for food innovators ready to bring their next big idea to life.
