As Ocean Mist Farms approached its 100th year, the brand needed a revitalized identity that honored its roots while modernizing for today’s fresh produce landscape. The result: a refreshed look that balances heritage, clarity, and versatility across every format—from packaging of all shapes and sizes to full retail displays.
Challenge
Ocean Mist Farms’ existing logo was outdated and often mistaken for a seafood brand, creating confusion and limiting shelf impact. We set out to honor the rich, longstanding legacy of the company while paving the way for the modernization of the brand and allowing for growth of value-added premium-branded items.
Solution
FoodMix led a strategic rebranding journey, creating a clean, timeless logo that retained Ocean Mist Farm’s legacy while signaling freshness and innovation. The new design was tested and refined to ensure legibility, recognition, and consistency across all packaging sizes and materials. With its new look in place, Ocean Mist Farms is poised for its next century of growth as the Gold Standard in fresh vegetables and value-added branded produce.
